What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

 Subaru Love Promise Heart

Love Promise Stories from Cook Subaru

Subaru and Cook Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Cook Subaru Looking Out for Our Community  –  Kate N

Our community of Steamboat Springs is a special place that attracts mountain bikers, ranchers, skiers, hunters, hikers, boaters -- if it takes place outdoors it is most likely a part of our local culture. It is impossible to drive to the market without seeing a Cook Subaru hauling a bike rack, cargo box, or towing a raft. Through the Share the Love campaign, Cook recently donated over $7,800 to the Routt County United Way to help support our efforts in early childhood education, youth success, financial self-sufficiency, and health and crisis services. In a rural community far removed from the state's economic powerhouses it can often be challenging to fund all of the programs that are integral to the well-being of our community. This generous donation has allowed us to continue lending a hand to our neighbors so we can all live full and secure lives. We are so grateful to have Cook Subaru on our team and thank the crew for the continual commitment to our community.

Thank You Cook Subaru for Sharing the Love  –  Kate N

For over 50 years, Cook Subaru has been helping the people of Northwest Colorado find the right car that fits their lifestyle. Whether that car is helping a soccer mom transport the team captain to her next big game or providing dad enough trunk room so he can load up all of his camping gear for the annual boys trip, Cook Subaru has been there to assist our community. This year, Cook Subaru took the initiative of going above and beyond helping people find their next new ride by teaming up with Subaru USA to participate in the Share The Love Promise. The Subaru Share The Love Promise is an inspiring community initiative that gives back to local charities. Cook Subaru raised and contributed $5,500 to Routt County United Way, supporting our continued commitment in early childhood education, youth success, economic self-sufficiency, and health crisis and emergency services. The $5,500 will help Routt County United Way fight for the education, health and financial stability for every person in every Routt County community. We are very grateful to Scott, Steve, and the Cook Subaru team for making a difference in people’s lives.

Partnering for Impact in Routt County  –  Cook S

Scott Cook of Cook Subaru is a long standing strong community partner in Routt County. Scott and his team care about our community and partner to help make Routt County a better place. Routt County United Way is delighted to be a recipient of Subaru's Share the Love event at Cook Subaru. The generous check will be used to build strong foundations through early childhood education and at-risk youth programming, stabilizing and strengthening families and empowering healthy lives. Thank you to Subaru for making this partnership possible. Kate Nowak, Executive Director, Routt County United Way

Sharing The Love  –  Kate N

Routt County, Colorado's, United Way inspires, leads and unites people, ideas and resources to advance community impact in education, income stability and health. Every donated dollar stays in Routt County to help people. So, when Cook Subaru had the opportunity, it selected Routt County United Way as the local "Share the Love" charity. It paid off handsomely in mid April, when Scott Cook handed Routt County United Way Executive Director, Kate Nowak, a check for more than $5400! Now THAT'S SHARING THE LOVE!!!

Cook Subaru Provide Outstanding Customer Service  –  Pryce H

It has been a part of our culture, since we opened our doors more than 50 years ago, to be there for the customer when they need us most; when they're traveling through our popular tourism area and have car trouble. That is exactly what happened to Pryce Hadley last summer. He was a long way from home and suffered a break down on a Sunday. We got him fixed and on his way in fairly short order. The reality is, it can't always be this quick and happy of an ending, but we sure try.

Cook Subaru Loves to Help Their Local Charities  –  Corrie P

Since we opened for business more than 50 years ago, no one remembers us ever turning down a request for donation from a local charity. We give thousands of dollars a year to local charities; everything from every possible local school group to the cancer fund, museums, and the list goes on and on and on. The largest is Moffat County United Way, where we have had a representative on their Board for more than 20 years, and where we make a sizable annual corporate donation, then match our employee's who live in Moffat County donations.

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