The 2020 Subaru Love Promise Community Commitment Award

We've been nationally recognized for our dedication to our community and the Subaru Love Promise.

We're honored to receive the 2020 Subaru Love Promise Community Commitment Award. This award nationally recognizes Subaru retailers who are making the world a better place while demonstrating an outstanding commitment to supporting passions and causes in local communities. These efforts are focused in important areas such as the environment, community, health, education, and pets.

The 2020 Subaru Love Promise Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

More info

Subaru Loves the Earth

More info

Subaru Loves Learning

More info

Subaru Loves to Help

More info

Subaru Loves to Care

More info


Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Cook Subaru

Subaru and Cook Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Learning, Helping, Caring-Thank You!  –  Kristen V

In our rural community we face unique challenges, and the relationships we build with local businesses is imperative to the success of our community. Continuously, we have received support from Cook and its employees during their annual workplace campaign. Due to their contributions, we are better able to impact health, education, and financial stability of Moffat County residents. Their support ensures that people aren’t experiencing hunger, individuals with disabilities have a safe home, children receive mentoring and rich learning environments, and so much more. We appreciate the support of Cook, because they love EVERY person in our community, as they partner with over fifty human service agencies to help make Moffat County shine.

Helping those in need  –  Kate N

A struggling family can't make preschool payments, a youth deciphers all the ways to retaliate against bullying, a family robs peter to pay paul, and a crisis hits a family hard. What does all these things have in common? They are all residents of Routt County where they find scholarship dollars, youth counseling, financial literacy classes and connections to those that can help in crisis. Thanks to Cook Subaru, and their Share the Love event, much needed dollars support these projects and programs that help those in need. The team at Cook Subaru are enthusiastic professionals that know their product and can fit the right vehicle for the right person. Their colors shine during the Share the Love event by raising much need dollars to help causes in our communities.

KRAI 21st Annual Holiday Drive  –  Don T

Thanks to Cook Automotive for supporting the 21st Annual KRAI Holiday Drive. The event benefits four Moffatt County non profits including Christmas for Kids, Christmas for Seniors, Interfaith Food Bank & Open Heart Advocates. Without support of great local companies like Cook Automotive, the annual event would not be in its 21st year. Thanks again for supporting our local community. Cook Automotive cares. Don Tlapek Owner KRAI AM & FM

Cook Subaru Looking Out for Our Community  –  Kate N

Our community of Steamboat Springs is a special place that attracts mountain bikers, ranchers, skiers, hunters, hikers, boaters -- if it takes place outdoors it is most likely a part of our local culture. It is impossible to drive to the market without seeing a Cook Subaru hauling a bike rack, cargo box, or towing a raft. Through the Share the Love campaign, Cook recently donated over $7,800 to the Routt County United Way to help support our efforts in early childhood education, youth success, financial self-sufficiency, and health and crisis services. In a rural community far removed from the state's economic powerhouses it can often be challenging to fund all of the programs that are integral to the well-being of our community. This generous donation has allowed us to continue lending a hand to our neighbors so we can all live full and secure lives. We are so grateful to have Cook Subaru on our team and thank the crew for the continual commitment to our community.

Thank You Cook Subaru for Sharing the Love  –  Kate N

For over 50 years, Cook Subaru has been helping the people of Northwest Colorado find the right car that fits their lifestyle. Whether that car is helping a soccer mom transport the team captain to her next big game or providing dad enough trunk room so he can load up all of his camping gear for the annual boys trip, Cook Subaru has been there to assist our community. This year, Cook Subaru took the initiative of going above and beyond helping people find their next new ride by teaming up with Subaru USA to participate in the Share The Love Promise. The Subaru Share The Love Promise is an inspiring community initiative that gives back to local charities. Cook Subaru raised and contributed $5,500 to Routt County United Way, supporting our continued commitment in early childhood education, youth success, economic self-sufficiency, and health crisis and emergency services. The $5,500 will help Routt County United Way fight for the education, health and financial stability for every person in every Routt County community. We are very grateful to Scott, Steve, and the Cook Subaru team for making a difference in people’s lives.

Partnering for Impact in Routt County  –  Cook S

Scott Cook of Cook Subaru is a long standing strong community partner in Routt County. Scott and his team care about our community and partner to help make Routt County a better place. Routt County United Way is delighted to be a recipient of Subaru's Share the Love event at Cook Subaru. The generous check will be used to build strong foundations through early childhood education and at-risk youth programming, stabilizing and strengthening families and empowering healthy lives. Thank you to Subaru for making this partnership possible. Kate Nowak, Executive Director, Routt County United Way

Sharing The Love  –  Kate N

Routt County, Colorado's, United Way inspires, leads and unites people, ideas and resources to advance community impact in education, income stability and health. Every donated dollar stays in Routt County to help people. So, when Cook Subaru had the opportunity, it selected Routt County United Way as the local "Share the Love" charity. It paid off handsomely in mid April, when Scott Cook handed Routt County United Way Executive Director, Kate Nowak, a check for more than $5400! Now THAT'S SHARING THE LOVE!!!

Cook Subaru Provide Outstanding Customer Service  –  Pryce H

It has been a part of our culture, since we opened our doors more than 50 years ago, to be there for the customer when they need us most; when they're traveling through our popular tourism area and have car trouble. That is exactly what happened to Pryce Hadley last summer. He was a long way from home and suffered a break down on a Sunday. We got him fixed and on his way in fairly short order. The reality is, it can't always be this quick and happy of an ending, but we sure try.

Cook Subaru Loves to Help Their Local Charities  –  Corrie P

Since we opened for business more than 50 years ago, no one remembers us ever turning down a request for donation from a local charity. We give thousands of dollars a year to local charities; everything from every possible local school group to the cancer fund, museums, and the list goes on and on and on. The largest is Moffat County United Way, where we have had a representative on their Board for more than 20 years, and where we make a sizable annual corporate donation, then match our employee's who live in Moffat County donations.